NEW DELHI: TikTok has had a phenomenal rise since its launch in September 2016. In less than four years, the app, which allows users to create 15 seconds videos, soundtracked by music clips, has been downloaded 1.5 billion times and has 800 million monthly average users. It was the seventh most downloaded app of the 2010s. The app is popular across the globe among users of all ages. According to Apptrace, it has a presence in 141 countries. It is one of the very few social media apps that are available in over three dozen languages — 39 to be precise. In 2019, the app was downloaded 104.7 million times — an increase of 46% in one year — making
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